the role of the public information officer fema

Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . A defining characteristic of wiki technology is the ease with which pages can be created and updated. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. News releases should provide accurate, factual information that is attributed to its source. Were people prepared for previous incidents? In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Is there any restriction on the information to be released? The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. (Unit 2), Describe the types of written products used in public information activities. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. B. cause the intended audience to act on requests in the message. AZ Department of Health Services Directors Blog. Include email addresses and Internet sites for the media contact. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. It provides a framework for people from multiple agencies to work well together B. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? 17. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. A Federal structure designed for large-scale, multijurisdictional incidents B. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. 3. Possess and enhance certain qualities and skills that make an effective PIO. Uses correct grammar and contains no spelling or punctuation errors. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. C. request additional assistance through the National Public Information Support Network. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. Sit on your coat tail to keep your jacket from riding up. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. It can be taken alone or before Basic Public Information Officer Training (G290). Final Exam for: IS-29.a: Public Information Officer. PDF NIMS Basic Guidance for Public Information Officers - FEMA C. is a failed theory and should not be used by modern public information officers. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Leaves the decision as to who will be in the pool to the media. Responsibilities of the Components of the ICS Organization. The subject is the. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Do you know what to do to protect yourself and your family? Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Email. 4. The 8-Step Communication Model includes:A. Assess the current situation B. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu It also helps identify the target audience for a particular public awareness campaign. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Determine information to be communicated to the public. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Social networking sites are online communities that connect people. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) The participant will benefit from participating in entry-level incident command system training prior to taking this course. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Students also learn message development and delivery, legal considerations, press conferences, the operation of a Joint Information Center, stress management, and strategic communication and planning. D. The ninety-five (95%) segment of the 95/5 concept, 5. B. Develop and pre-test materials C. Develop an action planD. 1. 18. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. The message should be: How will you get the message to your audience? Video sharing sites to expand or market a story, and. As with ICS, the JIS is as simple or complex as the needs of the situation. Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. *F ;/7Bw1p i~$^y' _r] The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. Show emotion as appropriate, but dont use big gestures. C. only required when dictated by the Incident Commander. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. 0. Lieutenant Doug McCleve: One of the reasons why we felt it was so important to put together a Joint Information in the first, Center in the first place is because we knew that there would be all aspects of State government involved in this process from providing basic food and clothing and shelter for these people who have had nothing for up to a week. Resident/Non-Resident, Trainer Program, etc. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Recognize various legal aspects associated with emergencies and public information. Check with them to see if the location selected for a media area will allow them to accomplish this connection. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. 16825 S. Seton Ave., Emmitsburg, MD 21727 Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. Determines what the public needs to know. The media area is a place where media congregate to help enhance the flow of information. for the incident. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Managing Public Information for All Hazards Incidents At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. C. is presented as a bad example of public information management. Describe how to manage the news media at the scene of an incident. if you do not have a sid, Test questions are scrambled to protect test integrity. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Once you have identified your goal, write it down! The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. PIOs need to have a thorough understanding of the communities they serve. It may be a good idea to record how many news releases you sent out, but the amount of media coverage you receive (e.g., column inches, mentions on news programs, and number of radio interviews) is more indicative of success. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. The Governor is continuing to monitor the situation. Serves as an advisor to the Incident Commander. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. NIMS Description of the PIOs Responsibilities. Manages resources including supplies, personnel, and equipment. They can be seasonallike hurricane preparedness week. 494 0 obj <> endobj Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. What is happening in other areas? 1955 0 obj <>stream Having such knowledge enables them to make informed choices that affect their health and well-being. Radio is a form of broadcast technology that has the following needs, advantages, and limitations.

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