sprite obey your thirst'' campaign

Sprite is a lemon and lime soft drink for teenagers mainly with 100% natural . Back in 2010, Drake starred in the first spot created for Sprite's "Obey Your Thirst" campaign. Learn about the dos and don'ts, common misconceptions, and when to open up your network to others in this comprehensive guide. ATLANTA -- In 1986, Sprite became one of the first mainstream brands to acknowledge the cultural impact of hip-hop by creating a pioneering national television commercial featuring rapper Kurtis Blow. Sprite tapped a pair of up-and-coming artists who embody the Thirst For Yours mentality and authenticity Atlanta-based rapper Kodie Shane and rising fashion designer and current Clark Atlanta University student Seth Giscombe to star in the spots, which were directed by the award-winning filmmaker duo, We Are From L.A.Rachel Morrisonserved as Director of Photography for each spot. Sprite Seedhi Baat baki sab bakwas-Indian Campaign. As the family is running from the creepy sun character, the mother trips over a vacuum cleaner. Our connection to hip-hop music is at the heart of Thirst for Yours, but were leaning into our audiences related passion points.. Sprite is a clear, lemon and lime-flavored soft drink created by the Coca-Cola Company. Sprite Company: Brand History - 1158 Words | Essay Example - Free Essays With this latest campaign, entitled "Thirst For Yours," Sprite hopes to create and elevate a community-led talent engine of the next . After having production completely shut down for a short while and getting hit with heavy fines, St. Ides tried to clean up its act, adding drink responsibly messaging into the spots. handles the entire Reebok campaign). Bertini. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Sprite Debuts New Marketing Campaign. By the late 1970s hip-hop began to grow beyond the warehouses and streets and into homes via radio and television. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Also the tagline sprite recycled , "Image is nothing. Remember to keep your email concise and to the point, highlight your best work, and provide easily accessible smart links. girl in sprite commercial. It focused on. - 1 day 3 hours ago, By In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), . Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonalds,Old Spice and Chipotle found a way to cut through the noise. W)taps - W)taps BLUES SKINNY TRASH by Hiro's shop Thirst For Yours builds on the March launch of Sprite Way, a community-powered Spotify playlist and podcast highlighting unsigned hip-hop and R&B talent, and the #GetVocal campaign launched last fall, which invites fans to download a custom beat created by Izze the Producer and record a 60-second topical freestyle to share on social media. Only Sprite. The popular soft drink, Sprite, has just come out with a new commercial that features the well-known rapper, Travis Scott. It sucks for Kendrick Lamar. Look no further. This kind of authentic engagement with Sprite drinkers and hip-hop fans can deepen the brand's connection to hip-hop culture, which began in 1986 and continued through its long-running "Obey Your Thirst" campaign. and accepted with enthusiasm by the marketing team at Coca-Cola. 2023 The DJ Booth LLC. Today, Sprites presence within hip-hop culture isnt even questioned, becoming as integral to the culture as Timbaland or Adidas. Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Sprite has been there for us since they realised they could reach out and do things like this, artist Rakim said of the long history between hip-hop and Sprite. Write by: . Over the past three years Sprite has redesigned their "Obey Your Thirst" campaign with "Obey Your Verse" a campaign aimed at celebrating the artistry of lyricism within the genre. The brand paid tribute to artists such as 2Pac, Missy Elliott, J. Cole, Drake and Rakim by decorating their cans with some of the artists most inspirational lyrics. In the ad, Shane objects to being confined to the rapper label, preferring generation-defining artist. In one scene, a likeness of her appears in a fictional video game, as a signal of her wide-ranging ambitions. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. Sprite (drink) | Beverage Wiki | Fandom The history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. Its a Natural! Well Read more, Are you looking to learn more about the salaries of Red Bulls elite athletes? By The campaign was also famous for producing several Hip-Hop-focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with Voltron (We're not joking, that actually happened). A promotion for the brand's new logo has also been . In 1994, Sprite cemented its status as the signature soft drink of hip-hop culture with the launch of a groundbreaking series of ads under the Obey Your Thirst tagline. In the 80s, Sprite was languishing behind competitor 7Up when parent company Coca-Cola decided to focus on the youth market, and the quickly growing hip-hop culture was part of the strategy. It comes in a primarily silver green, and blue can or a green transparent bottle . At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. The immersive pop-up celebrating the rise of sneaker culture will feature Sprite photo booths, sampling stations and performancesfrom Sprite partners Rapsody, Kamaiyah and Villain Park. Get the Right Sprite. In 2015, the "Obey Your Verse" lyrical collection included 16 limited-edition cans with lyrics from hip-hop artists like Drake, The Notorious B.I.G., Nas and Rakim. 22. 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Sprite: Sun Fizz | Cursed Commercials Wiki | Fandom Yes, Scream 6 Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices, ESPN wants to be the hub of all live sports streaming even if it helps its competition, How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies, Mastering Agency Profitability with Megan Bowen, COO of Refine Labs, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, The Ultimate Guide to Scaling Your Agency: Roundtable Discussion, Campaign Trail: Levis tells The Greatest Story Ever Worn in cinematic fashion, Toyota, Yahoo partner for AR-powered car shopping experience, Guinness rewards epic toasts this St. Patricks Day, Bose works to boost gender parity in music production, Coca-Cola brand Sprite on Thursday launched a multiyear "Thirst for Yours" campaign that will highlight musicians, designers, artists, photographers and others in hip-hop culture, according to, The campaign includes TV spots, social media and influencer content, outdoor ads and in-person experiences. So not only does this work represent a pivot in how were talking to our fans by shifting focus from Sprite to them but its also a reflection of whats happening in hip-hop culture.. In the commercial, Puba fist-bumps Large Professor and says the line, First things first: Obey Your Thirst.Its speculated that Puba ad-libbed this line in rehearsals, yet the potency was so clear that Obey Your Thirst became Sprites tagline off and on to this very day. Obey your thirst."[5][6] In 2000, Sprite commissioned graffiti artist Temper to design a limited edition can which saw the design on 100 million cans across Europe. Prodigious output or the beginning of massive creative burnout? List Of 27 Sprite Slogans | Unico Things Sprite and Hip-hop A Union Based on Urban Authenticity - The Coca-Cola How The Sprite "Obey Your Thirst" Campaign Changed Advertising Sprite comes in multiple flavors, including cranberry, . As you can imagine, the successful Sprite brand belongs to the Coca-Cola Company . The big takeaway for us coming out of last year was how excited fans were about us staying true to the genre and paying homage to the heritage of Hip Hop, Oliver says. 24. "I just love looking through artifacts of political history. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, By Peter Adams, Jessica Deyo and Sara Karlovitch , Alchemer Launches Alchemer Workflow the Fastest, Easiest, Most Effective Way to Close the Fe, Slate receives $5.5M in Seed Funding to Continue Transforming the Future of Social Content Cre, Dream.it.com: domain registry it.com showcases how to stand out online in a creative project f, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, By Sprite Spotlights Hip-Hop Tastemakers with "Thirst for Yours" - News How Big is a Red Bull Can in Inches? Under Cobbins advisement, Sprite tapped Grand Puba and Large Professor for an advertisement spot in 1994. [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career.

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