The best Super Bowl 2022 commercials: Top ads from the game - New York Post Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". Tubular Labs provided data on the top . More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. Check out our FAQ Page. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. Almost. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Lace up your Skechers, were going On the Road again! The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. Its also a commercial completely unworthy of Morgan Freeman. . album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Sloth I on LinkedIn: Disrupting Data Injustice with Rene Cummings 2022 NBC Universal . The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. The narrative comes hilariously full circle with the revelation that Rogen is getting married to the zombie ghost lady and Rudd is officiating. Plus, interleaved with the anti-ad sentiments are not-so-subtle disses of the competition, including No dieselgate (a reference to the VW emissions scandal of 2015) and No conquering Mars (take that, Elon! Frito Lay Super Bowl 2022 TV Spot, 'Push It' Song by Salt-N-Pepa We get it: This razor offers a speedy, dead-skin-cell-free shave. Seth Rogen and Paul Rudd star in the chip company's commercial. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. The 2022 Super Bowl will air Sunday, Feb . For an optimal experience visit our site on another browser. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. Super Bowl 2022: Full schedule of commercials to watch for By Lauren Sarner February 12, 2022 3:44pm Updated The tradition of offbeat Super Bowl commercials continued Sunday with a. Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. While many of the Super Bowl 2021 ads struck a more somber tone, as they were centered on the COVID-19 pandemic, it seems 2022's ads could provide some much-needed levity and give the big game a . Lohan, it seems, has finally made her way into the Judgement Free Zone. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. This was an advert by the Doritos where they were advertising how their chips are flaming hot. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. - Jon-as? queries an incredulous Leslie. Doritos Super Bowl 2022 ad - DAILY COMMERCIALS OK, seriously, what the heck is going on in this Intuit TurboTax ad? Whoah, what is that? asks the security camera. A running list of 2022 Super Bowl commercials - Boston.com Doritos Super Bowl commercial: Inside the latest Frito Lay ads - MSN As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. If youre not already familiar with these characters, well, good luck making sense of this commercialwhich is a roundabout means for GM to promote its ambition to go all-electric (and, apparently, take over the world). More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. Busch Shelter (2023) Busch's 2023 Super Bowl ad is parody at its finest. - 1 day 8 hours ago, By Koepka: Oh, really? Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. 17 Best Super Bowl Ads of 2022: A Complete Guide Theres always that. We begin with Tommy Lee stopped on a deserted road. Arnold Schwarzenegger. Caddy: Yeah, zero. Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. Koepka: Zero? Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Cheetos Super Bowl Commercial 2021 Mila Kunis, Ashton Kutcher, Shaggy - It Wasn't Me. in the series. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling. But then, after a quick on-screen product announcementIntroducing Real Tone on Google Pixel 6 the ad shifts gears and we see a glorious slide show of absolutely great Pixel 6 photos of diverse subjects, set to Lizzos If You Love Me, You Love All Of Me. (A portrait of Lizzo appears among the photos shown.) Jones . he drawls. So what we actually have here is an anti-hype ad thats pure hype. Finally! So not only does this spot unflatteringly compare eToros community to a vaguely menacing swarm, but it actually suggests that this all might end really badly.More from Ad Age: Another crypto brand enters Super BowleToro the latest in a crowded field. Really, we do. Doritos Super Bowl commercial: Inside the latest Frito Lay ads Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Watch every star-studded 2022 Super Bowl commercial. Live Blog: Super Bowl LVI Ads, the Best (and Worst) Commercials Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. As the strings in the soundtrack slowly mount to a crescendo, Freeman continues: Today, there is still a force connecting those divided by distance, reversing millions of years of rifting. 2022 Super Bowl leaked commercials: A look at the ads that will air Football! answers granny. The message is clear and smartly delivered: This is not your fathers Chevrolet. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. So we were excited for this commercial, until we realized we were blinded by nostalgia. You may unsubscribe at any time. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Be still our hearts! Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. More from Ad Age: Matthew McConaughey prefers Earth to metaverse in Salesforces Super Bowl and Olympics ad. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. It . The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. But maybe it doesnt need to. But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Maybe it had Willie Nelson on retainer and had to find a use for him. Other denizens of the metaverse join him in recreating the Questys experience as we hear Simple Minds Dont You Forget About Me, a song Howlin Harry and The Cometeers used to perform back in the day. The sloth unlikes the trailer and reaches out to knock her name off the. Activate your account. What happened? asks mom. Add in a marching band soundtrack that starts and stops arbitrarily and you may start to feel like youre losing your damn mind. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads Two inspiring brothers. Golfer Brooks Koepka is deciding what to order. 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. New fun. (Oy vey.). This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. February 14, 2022. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Nick Jonas crashes the party. More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. (like interest-based ads), we may share your data with our marketing and advertising . Alright, so cordless headphones, you can watch movies through your phone, and yall got electric cars? asks 2003 LeBron, who is played by actor Bentley Green. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. Some of the stars making appearances in Super Bowl ads this year include Mila Kunis, Demi Moore, Seth Rogen, Paul Rudd, Gwyneth Paltrow, Megan Thee Stallion, Lindsay Lohan and Idris Elba.. The Great Sloth Savior - msn.com We then see him go contentedly through the rest of his lifefalling in love, getting married, having a child, aging and finally lying in his casketwith the can firmly lodged on his forearm. Super Bowl commercials 2022: Watch the best, funniest ads as they air Thank God (or Zeus and Hera, if youre BMW). The commercial follows a nature watcher in the forest and her . FTX's spot starred Larry David. The idea behind Doritos' marketing strategy for Game Day was simple, yet innovative. Are you a print subscriber? And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. The commercials -- which cost $6.5 . Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. And thats about it. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. Here you can watch all the best of. IE 11 is not supported. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. Super Bowl trends have always mirrored the cultural mood. This spot is too slapstick and the execution too juvenilemaybe its aimed at game-watching kids rather than their parents? Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. The couple has decided to retire to Palm Springs, California, and while Hera seems to be adjusting nicely, Zeus doesnt quite know what to do with himself. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# Zeus resentfully obliges.). The engines rev and the pair peels out. It just makes me . More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. The chain intends those clowns to represent McDonalds, but its risking that viewers wont get the connection. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. ), well, it all gets lost in the muddle. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety.
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